LAYLA BLUE x BRYCE THOMPSON x AEROPOSTALE
Aeropostale sought a high-impact creative refresh for their 2025/2026 Holiday campaign, targeting a core Gen Z demographic. By pairing Layla Blue and Bryce Thompson as the lead faces of the seasonal rollout, Insight Media facilitated a narrative-driven campaign that merged traditional holiday sentiment with a contemporary, high-street visual identity.
Year
2025 - 2026
Aeropostale Holiday: Defining the Modern Collegiate Aesthetic
The activation centered on a comprehensive multi-platform content strategy, placing Layla and Bryce at the forefront of the brand's national retail presence. We managed the creative alignment to ensure the assets felt organic to both creators’ personal aesthetics while driving peak performance for Aeropostale’s seasonal e-commerce and in-store displays. The collaboration reinforced Aero's seasonal market dominance, leveraging the dual-reach of Layla and Bryce to solidify the brand as a holiday wardrobe essential.
