KHLOEE x UO x PAPER MAG
Urban Outfitters and Paper Magazine sought to anchor their 2026 "Add to Story" campaign with voices that define the Gen Z zeitgeist. By featuring Khloee Reese as a lead face of the Joshua Tree brand summit, Insight Media facilitated a multi-channel partnership that integrated Khloee’s distinctive aesthetic into a larger cultural narrative documented by Paper Mag.
Year
2026
Khloee Reese for Urban Outfitters: Bridging Digital Influence and Cultural Storytelling
The activation centered on the "lived-in" brand experience, utilizing a two-day creative retreat to produce high-impact visual assets for both retail and editorial use. We managed the strategic integration between Khloee and UO, ensuring her personality drove the campaign’s performance across social platforms while maintaining the elevated editorial standard of a Paper Magazine feature.
