DEMETRA x AEROPOSTALE
Aeropostale sought a strategic bridge to the next generation of consumers. By partnering with Demetra Dias, we curated a narrative-driven collection that translated her digital influence into a tangible, high-street retail experience that resonated across stores nationwide.
Year
2025
Demetra for Aero: A New Standard of Influencer Commerce
This wasn’t a capsule. Demetra co-designed a full collection with Aeropostale that landed in every Aeropostale store across the country, a national retail line built around a creator. We managed the partnership end to end, from deal structure and design collaboration through the nationwide rollout, and the relationship has only grown from there.
