BROOKIE x JOIANA
Partnering with Brookie Yancey, Joiana Jewelry co-created a capsule pairing her aesthetic with the brand’s craftsmanship.
Year
Dec 2025
Brookie x Joiana: A Co-Created Capsule
We led the partnership from structure to launch: deal architecture, design collaboration, and content rollout, positioning the capsule as a design story rather than a quick creator drop.
